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Brand Authority Podcast

The Brand Authority Podcast, dedicated to helping you build a powerful online brand. Through weekly conversations, host Rebekah Radice will share actionable tips to generate more engagement, traffic, conversions, and sales through social media. Plus, listen in as she interviews growth-driven leaders making an impact within their industry. Whether you're an entrepreneur, small business owner, tech industry professional, marketer, consultant, or coach, each episode will give you a sneak peek into the systems, processes, and skills necessary to design a scientific and strategic marketing approach.

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  2. 019: How Influencer Marketing Can Change Your Business

019: How Influencer Marketing Can Change Your Business

Dec 23, 2017

Imagine this situation. You're looking to buy a product and have two options: a brand you found online, and possibly even seen ads for, and one that was recommended to you by someone you trust and look up to. Which do you pick?

 

I'm pretty sure that you'll pick the brand recommended by someone you know. I know that because 92 percent of people trust recommendations from individuals (even if they don’t know them personally) over brands. That's exactly why influencer marketing is such a big deal, and the topic of today's discussion.

 

If you're still not sold on influencer marketing, stay tuned and I'll show you what the big deal is about influencer marketing and why it will change your business forever!

 

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