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Brand Authority Podcast

The Brand Authority Podcast, dedicated to helping you build a powerful online brand. Through weekly conversations, host Rebekah Radice will share actionable tips to generate more engagement, traffic, conversions, and sales through social media. Plus, listen in as she interviews growth-driven leaders making an impact within their industry. Whether you're an entrepreneur, small business owner, tech industry professional, marketer, consultant, or coach, each episode will give you a sneak peek into the systems, processes, and skills necessary to design a scientific and strategic marketing approach.

Sep 28, 2017

It’s easy to see that the online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn't pull you under is more important than ever.


That’s why adopting a future-proof social media strategy--one that...

Sep 17, 2017

In this episode of the Brand Authority Podcast, Rebekah Radice dissects the topics of influence, authority, and credibility - and what it takes to build it all within your business.


Just like a plant requires constant care, so does your social and brand presence. It takes time to nurture relationships and grow your...

Sep 14, 2017

Unfortunately, no business is completely safe from a social media disaster. A tiny mistake or slip-up can rock or even destroy a company’s reputation - and that’s scary!


The only thing you can do is be prepared. Don’t wait for the catastrophe to happen. Instead, have a plan in place and know exactly what to do...

Sep 14, 2017

On this episode of the Brand Authority Podcast, I’m going to tackle why most businesses get branding all wrong. Everything from: 


  • No Clearly Defined Brand
  • A Hit or Miss Strategy
  • No Social Media Voice

When branding goes wrong, it kills your chance to make valuable online connections. This is a big topic, but...

Sep 5, 2017

Social media measurement is a challenge faced by most businesses today. Just think about it. When was the last time you tracked the effectiveness of a tweet? How about the positive response of a Facebook post? Even if you did, do you know if it had any effect on your actual business?


You’re likely in the same boat...