Sep 28, 2017
It’s easy to see that the online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn't pull you under is more important than ever.
That’s why adopting a future-proof social media strategy--one that...
Sep 17, 2017
In this episode of the Brand Authority Podcast, Rebekah Radice dissects the topics of influence, authority, and credibility - and what it takes to build it all within your business.
Just like a plant requires constant care, so does your social and brand presence. It takes time to nurture relationships and grow your...
Sep 14, 2017
Unfortunately, no business is completely safe from a social media disaster. A tiny mistake or slip-up can rock or even destroy a company’s reputation - and that’s scary!
The only thing you can do is be prepared. Don’t wait for the catastrophe to happen. Instead, have a plan in place and know exactly what to do...
Sep 14, 2017
On this episode of the Brand Authority Podcast, I’m going to tackle why most businesses get branding all wrong. Everything from:
When branding goes wrong, it kills your chance to make valuable online connections. This is a big topic, but...
Sep 5, 2017
Social media measurement is a challenge faced by most businesses today. Just think about it. When was the last time you tracked the effectiveness of a tweet? How about the positive response of a Facebook post? Even if you did, do you know if it had any effect on your actual business?
You’re likely in the same boat...